J. David Chaffin
Senior Multimedia Production Director

SUMMARY

A highly accomplished and results-oriented multimedia production manager specializing in video production and strategy, with demonstrated success in directing, editing, motion graphics, production studio design and construction, equipment requisition and maintenance, and technical management in internet-based, corporate, educational, and traditional broadcast media environments. A strong relationship-builder and collaborative leader who works well across diverse functions and organizational levels and leverages time management and organizational skills to manage multiple projects. A creative problem solver who produces high-quality content to support achievement of organizational goals.

EXPERIENCE

ACADEMIC PARTNERSHIPS, Dallas, Texas
Director, Video/Media, 2005-2022

Executed and oversaw production of video deliverables for marketing our partner universities' online degree programs to the public, as well as videos promoting AP’s online program manager (OPM) services to university leaders. Built and maintained three production studios, with responsibility for requisition, operation, and maintenance of cameras, lighting, and all other production/post-production gear, as well as media management and storage. Led team of professionals as a “player/coach” producing video for multiple in-house clients and diverse external audiences. Advised nationally known universities on best practices for videos used in online learning.

  • Created and managed AP's YouTube channel, with over 6.6 million views across 150 videos, the vast majority of which I produced.

  • Created and managed AP’s Wistia account (video streaming platform for embedded videos), with more than 410,000 total views across over 400 videos, the vast majority of which I produced. 

  • Designed and supervised construction and finish-out of three dedicated production studios.

  • Led team producing over 700 videos in 2021 for paid and owned media.

  • Became proficient in Wrike project management software, Microsoft Teams, OneDrive, and SharePoint.

BOARDWALK FERRARI/MASERATI Plano, Texas
Freelance Photographer/Videographer 2012-Present

Responsible for capturing top-quality photographs and video of all cars in dealership inventory for use on its website and other marketing channels. Provide graphic design services for event invitations, social media posts, digital ads, certificates, and other collateral. Produced, shot, and edited Ferrari client rally recap videos in destinations around the country. Go-to videographer for in-store event recap videos.

  • Adhere to strict Ferrari “Brand Architecture” rules on everything that includes the Ferrari logo.

  • Photograph, digitally process/develop, and upload up to 50 photos of essentially every car Boardwalk has sold over the past five years.

  • Established shooting and editing process and style for newly implemented videos of every car in inventory, in addition to long-standing photo process

CROZIER & HENDERSON PRODUCTIONS, Dallas, Texas
Director/Editor/Designer, 2000-2005

Served as senior editor of Hot On! Homes, a weekly pre-produced informational series airing on local broadcast TV focusing on marketing new homes and developments. Collaborate with director of photography on continuous improvement of footage in service to the show’s goal of being entertaining, informative, and high quality. Managed junior editors in logging and digitizing of all video assets. Edited each segment according to rough script and allotted time, and compiled segments into finalized episode each week. Also produced, directed, and edited numerous other broadcast and corporate productions.

  • Developed a streamlined “tag team” process for writing, logging, and editing segments of weekly Hot On! Homes TV series.

  • Filled in for director of photography as needed.

  • Edited multiple Spanish episodes of Hot On! Homes.

  • Designed and created multiple new opens for the original DFW-based Hot On! Homes, as well as for the Houston, Austin, and Spanish versions.

  • Produced, directed, and edited every episode Ticket TV, in association with popular “Sportsradio 1310am/96.7fm The Ticket”

ADDITIONAL EXPERIENCE

VOYAGER EXPANDED LEARNING, DALLAS, Texas, Director of Video Production, 1997-2000. Built internal video production department for startup educational company. Served as hands-on producer/DP/editor and as leader of team of production professionals. Oversaw all production, direction, and editorial of videos as part of various educational products, as well as product marketing videos.

FREELANCE PRODUCER/VIDEOGRAPHER/EDITOR, 1992-1997. Served as Line producer, director, shooter, and editor of various sports and entertainment productions in association with Tony Martinez, Pyramid Productions, and Compass Studios: Sunday Night Showtime, The Michael Irvin Show, Sports Waves with Jimmy Johnson, In the Dugout with Johnny Oates, In the Huddle with Daryl Johnston, Call It Like It Is with Deion Sanders, This Week in the Southwest Conference, and numerous corporate production projects.

KTVT, Fort Worth, Texas, Technical Director, 1995-1996. Served as technical director of 6am and CBS This Morning cut-ins. Promoted to technical director of Noon and 5pm news.

KAUZ, Wichita Falls, Texas, Lead Director/Commercial Producer, 1988-1992. Served as director and technical director of 6pm and 10pm news, as well as commercial and promo editor and director.

EDUCATION

ARKANSAS STATE UNIVERSITY, Jonesboro, Arkansas
M.S., Media Management, Digital Media Concentration, 2021

MIDWESTERN STATE UNIVERSITY, Wichita Falls, Texas
B.A., Mass Communications, Minor in Public Relations, 1992

OTHER ENGAGEMENTS

FAA Part 107-certified drone operator. Longtime freelance editor/videographer for Pixl Production in Dallas, Texas and Trinity Christian Academy in Addison, Texas. As founder of P1s For Soccer Talk (@p1s4soccertalk), led successful social media campaign for soccer talk on popular sports radio station “The Ticket.” I enjoy watching soccer (and listening to soccer talk, obviously) and riding my bicycles.